Veygo Product Optimisation
Simplifying the digital proposition and customer journeys for a niche insurance brand.
Sidenav was brought in to help solve challenges with Veygo’s online product strategy and purchasing journey. Through our deep knowledge of user experience and service design we helped their team simplify their proposition and customer journey to improve conversion rates and retention.
Veygo
Product Strategy
UX Design
Overview
Veygo is a fast-growing insurance brand closing the gap in learner and new driver insurance through smart subscriptions and pay-as-you-go cover.
We worked alongside the brand and product team to reimagine their digital proposition and make it simpler for customers to understand which product is right for their unique insurance requirements.
Challenge
The primary challenge was to increase awareness and conversions of Veygo’s subscription offer while not affecting the success of their core pay-as-you-go business.
This require a delicate overhaul of product positioning, navigation and customer journeys to test and implement over time.
Solution
Leveraging our expertise in user experience and proposition design, we recommended multiple changes:
Revised the site navigation and cross-linking of products
Revised the positioning of pay-as-you-go and subscription models
Designed simpler proposition structures for easier comparison
Designed a new ‘triage’ tool to help customers decide
Simplified the buying process and aligned to new proposition structured
Results
By simplifying the customer journey, messaging and overall user experience we helped Veygo achieve the results they were after:
Reduced drop-offers and improved overall user engagement
Increased conversion rates on subscription offer
Improved upsell of subscription offer to existing PAYG customers
Improved success rate of first-time buyers
