Currencies Direct Websites
Transforming the marketing websites of a leading international forex company.
With half a million customers, Currencies Direct handles over $10b in forex trades every year. Following a large Private Equity investment, they acquired smaller forex companies and needed to make some big changes to their ecosystem of global websites. Sidenav was hired to help navigate a transformation of their marketing websites, underlying technologies and internal design-to-code processes.
Currencies Direct
Digital Transformation
Product Strategy
UX Design
UI Design
Overview
Currencies Direct Group raised $180m through private equity and acquired three smaller forex companies under a new global brand – Redpin.
Our expertise in international web architecture, content management systems and design systems was critical in transforming their marketing websites to be scalable, adaptable, and fit for the future.
Challenge
There were numerous challenges we had to solve simultaneously:
Create a site architecture with complex i18n and l10n requirements to cater for a global audience and regional offices
Create a flexible approach designing and building pages quickly and consistency with multiple sign-off steps
Implement a new scalable CMS and rollout plan for all brands for the next two years
Enable the development of a programmatic SEO strategy
Maintain brand integrity and current performance
Empower marketing to move faster
Solution
Leveraging our expertise in web architecture, user experience design and design systems we implemented a multi-faceted approach which helped transform their global market websites:
Deep analysis on site performance and competitors
Procured and helped implement Contentful CMS
Built a flexible, global site architecture factoring in unique regional and brand requirements
Built a custom design system in Figma with Tailwind class structures to create parity with Contentful modules
Designed production-ready pages for compliance checks and iteration
Created a strategy for programmatic SEO to leverage business strengths
Implemented new design-to-code practices for faster iteration and rollouts
Results
The focus on scalable architecture, a new design system and robust CMS delivered great results and continues to help the business expand.
Launched the new Currencies Direct in six months
Reduced turnaround of new pages and updates from weeks to hours
Created the foundation for a rapid international rollout
Increased user engagement and time on site
Improved an already high TrustPilot rating
