Design partner for innovative companies
Sidenav helps turn complexity into standout digital products and services. From idea to scale – we’ve got you covered.
Trusted by innovators
Design partner for innovative companies
Sidenav helps turn complexity into standout digital products and services. From idea to scale – we’ve got you covered.
Trusted by innovators
HEY THERE.
I'm Reuben,
Founder of Sidenav.
I'm Reuben,
Founder of Sidenav.
I've spent 20 years bridging the gap between strategy, design, engineering, and marketing.
I'm passionate about crafting the digital layers between a business and its customers – merging exceptional user experience with innovative ideas and technology.
I established Sidenav to help companies do just that.
We’ve helped companies in many different industries go from zero-to-one, scale up, pivot, redesign, and optimise.
Our no BS approach to creating standout digital products and services has led to many of our clients achieving 7-9 figure valuations, winning awards, and gaining international status.
So if you’re looking for a partner to help you realise your vision – and challenge you along the way – let's talk.
OUR DIFFERENTIATORS
Why partner with us.
Long term thinkers.
We sweat the details and design for the future of your business. Thinking long-term and planning for scale.
Long term thinkers.
We sweat the details and design for the future of your business. Thinking long-term and planning for scale.
Long term thinkers.
We sweat the details and design for the future of your business. Thinking long-term and planning for scale.
UX first.
We prioritise user experience and efficient interface design – balancing usability and craft.
UX first.
We prioritise user experience and efficient user interface design – balancing usability and craft.
UX first.
We prioritise user experience and efficient interface design – balancing usability and craft.
Industry expertise.
We have deep knowledge from 20+ years of creating and delivering digital products and services.
Industry expertise.
We have deep knowledge from 20+ years of creating and delivering digital products and services.
Industry expertise.
We have deep knowledge from 20+ years of creating and delivering digital products and services.
Engineer friendly.
We prefer to design with engineers, not against them – and we’re adept at working with complex tech.
Engineer friendly.
We prefer to design with engineers, not against them – and we’re adept at working with complex tech.
Taste makers.
We challenge the status quo and design solutions to be recognisable – while keeping things simple.
Taste makers.
We challenge the status quo and design solutions to be recognisable – while keeping things simple.
Taste makers.
We challenge the status quo and design solutions to be recognisable – while keeping things simple.
Ideas people.
We are genuinely passionate about exploring new ideas and getting the best out of them.
Ideas people.
We’re genuinely passionate about exploring new ideas and getting the best out of them.
Ideas people.
We are genuinely passionate about exploring new ideas and getting the best out of them.
SERVICES
What we do.
Web / Mobile Apps
Websites
Concepts
Audits
MVPs
UI Design
UX Design
UX Research
UX Consulting
Product Strategy
Product Engineering
SERVICES
What we do.
Web / Mobile Apps
Websites
Concepts
Audits
MVPs
UI Design
UX Design
UX Research
Product Strategy
Product Engineering
SERVICES
What we do.
Web / Mobile Apps
Websites
Concepts
Audits
MVPs
UI Design
UX Design
UX Research
Product Strategy
Product Engineering
CASE STUDIES
Crafting innovation.
Arbolus
Crafting a suite of platforms and apps for an expert network B2B SaaS.
View case study
AiScout
Designing an AI-powered platform and apps to scout sporting talent.
View case study
Arbolus
Designing a scalable insights tool with integrated AI which redefined an industry.
View case study
Snugs
Creating an AI-powered custom fitting app for a specialist hearing protection company.
View case study
Firefly BI
Designing a next-generation insights GPT for an niche business intelligence company.
View case study
Currencies Direct
Transforming the marketing websites of a leading international forex company.
View case study
Veygo
Simplifying the digital proposition and customer journeys for a niche insurance brand.
View case study
TESTIMONIALS
Trusted by leaders.
Will Leeming
Co-founder, Arbolus
Reuben played a critical role in defining the product, its design, and the overall user experience we aimed to deliver – helping us navigate the complexities of turning a vision into a functional product.
I consider Reuben not just an essential part of our early success but also a trusted business partner whose advice I deeply value.
Geoff Gower
Co-founder, Favour The Brave
Designing a great looking website is one thing, creating successful digital products is another. It takes an understanding of market and business strategy, an appreciation of ergonomics and a flair for design.
Finding all three is difficult, finding all three in one person (who isn’t insufferable) is a miracle. But, they do exist and they are called Reuben.
Phil Alexander
Former CEO, Crystal Palace F.C.
Reuben played a huge role in the digital transformation of the Club. He helped guide us to a digital infrastructure fit for purpose.
I cannot recommend Reuben highly enough in terms of his technical knowledge, his ability to understand our brief and to negotiate with vendors on our behalf.
Paul
Founder, Snugs
Reuben helped us realise our vision of creating an A.I. custom fitting app as an alternative to professional ear impressions.
First presented as a concept at CES and finally built and integrated with our e-commerce store for the direct consumer market. It's been a game-changer in the hearing protection industry.
Liz Peck
Head of Brand & Strategy, Veygo
Reuben was appointed to help craft a more simple and clear front end customer experience (CX), simultaneously optimising the positioning of our multiple customer propositions, to enhance both customer understanding and conversion. He is calm, knowledgeable and a trusted pair of hands, and his final recommendations exceeded expectations.
Alex Castle
Head of Web & SEO, Redpin Group
Reuben was an enormous factor in the successful launch of the new Currencies Direct and Redpin websites.
The project had been stalled for months before Reuben’s involvement, but he came in and drove the project to completion - covering all aspects of the site design and build - alongside our in-house team.
Will Leeming
Co-founder, Arbolus
Reuben played a critical role in defining the product, its design, and the overall user experience we aimed to deliver – helping us navigate the complexities of turning a vision into a functional product.
I consider Reuben not just an essential part of our early success but also a trusted business partner whose advice I deeply value.
Geoff Gower
Co-founder, Favour The Brave
Designing a great looking website is one thing, creating successful digital products is another. It takes an understanding of market and business strategy, an appreciation of ergonomics and a flair for design.
Finding all three is difficult, finding all three in one person (who isn’t insufferable) is a miracle. But, they do exist and they are called Reuben.
Phil Alexander
Former CEO, Crystal Palace F.C.
Reuben played a huge role in the digital transformation of the Club. He helped guide us to a digital infrastructure fit for purpose.
I cannot recommend Reuben highly enough in terms of his technical knowledge, his ability to understand our brief and to negotiate with vendors on our behalf.
Paul
Founder, Snugs
Reuben helped us realise our vision of creating an A.I. custom fitting app as an alternative to professional ear impressions.
First presented as a concept at CES and finally built and integrated with our e-commerce store for the direct consumer market. It's been a game-changer in the hearing protection industry.
Liz Peck
Head of Brand & Strategy, Veygo
Reuben was appointed to help craft a more simple and clear front end customer experience (CX), simultaneously optimising the positioning of our multiple customer propositions, to enhance both customer understanding and conversion. He is calm, knowledgeable and a trusted pair of hands, and his final recommendations exceeded expectations.
Alex Castle
Head of Web & SEO, Redpin Group
Reuben was an enormous factor in the successful launch of the new Currencies Direct and Redpin websites.
The project had been stalled for months before Reuben’s involvement, but he came in and drove the project to completion - covering all aspects of the site design and build - alongside our in-house team.
Will Leeming
Co-founder, Arbolus
Reuben played a critical role in defining the product, its design, and the overall user experience we aimed to deliver – helping us navigate the complexities of turning a vision into a functional product.
I consider Reuben not just an essential part of our early success but also a trusted business partner whose advice I deeply value.
Geoff Gower
Co-founder, Favour The Brave
Designing a great looking website is one thing, creating successful digital products is another. It takes an understanding of market and business strategy, an appreciation of ergonomics and a flair for design.
Finding all three is difficult, finding all three in one person (who isn’t insufferable) is a miracle. But, they do exist and they are called Reuben.
Phil Alexander
Former CEO, Crystal Palace F.C.
Reuben played a huge role in the digital transformation of the Club. He helped guide us to a digital infrastructure fit for purpose.
I cannot recommend Reuben highly enough in terms of his technical knowledge, his ability to understand our brief and to negotiate with vendors on our behalf.
Paul
Founder, Snugs
Reuben helped us realise our vision of creating an A.I. custom fitting app as an alternative to professional ear impressions.
First presented as a concept at CES and finally built and integrated with our e-commerce store for the direct consumer market. It's been a game-changer in the hearing protection industry.
Liz Peck
Head of Brand & Strategy, Veygo
Reuben was appointed to help craft a more simple and clear front end customer experience (CX), simultaneously optimising the positioning of our multiple customer propositions, to enhance both customer understanding and conversion. He is calm, knowledgeable and a trusted pair of hands, and his final recommendations exceeded expectations.
Alex Castle
Head of Web & SEO, Redpin Group
Reuben was an enormous factor in the successful launch of the new Currencies Direct and Redpin websites.
The project had been stalled for months before Reuben’s involvement, but he came in and drove the project to completion - covering all aspects of the site design and build - alongside our in-house team.
Services
Case Studies
Testimonials
© Noegenesis Ltd. 2025
© Noegenesis Ltd. 2025
Services
Case Studies
Testimonials
© Noegenesis Ltd. 2025
Services
Case Studies
Testimonials
© Noegenesis Ltd. 2025