Get an expert product team at a fixed monthly cost.

Get an expert product team at a fixed
monthly cost.

Get an expert
product team at a fixed monthly cost.

From idea to scale we will help you define, design, develop and deliver a world-class product. No technical co-founder required.

From idea to scale we will help you define, design, develop and deliver a world-class product. No technical co-founder required.

Book a Free Consultation

Book a Free Consultation

20+ startups and $250mil in value created.

20+ startups & $250mil in value created.

SPOLIER ALERT!

You don't need a
technical co-founder.

You don't need
a technical co-founder.

You just need us

You just need us

Bringing a tech product to life is overwhelming when you don’t have a technical background. Finding the right people takes time you don’t have.


You need to get your product built, onboard customers and grow it. You didn’t start your business to become a project manager or CTO – and you shouldn’t have to.


That’s where we come in. We give you a dedicated product team that handles everything from design to code to delivery. And all for a fixed monthly cost, so you can budget better and manage your cashflow.


We’ve helped many non-technical founders build 8–9 figure startups, and we bring that same level of expertise and execution to every client.

Bringing a tech product to life is overwhelming when you don’t have a technical background. Finding the right people takes time you don’t have.


You need to get your product built, onboard customers and grow it. You didn’t start your business to become a project manager or CTO – and you shouldn’t have to.


That’s where we come in. We give you a dedicated product team that handles everything from design to code to delivery. And all for a fixed monthly cost, so you can budget better and manage your cashflow.


We’ve helped many non-technical founders build 8–9 figure startups, and we bring that same level of expertise and execution to every client.

FEATURES

Here's what you'll get

Here's what you'll get.

Startup expertise

Work with a team of experts who have helped build multiple 8-9 figure startups

Work with a team of experts who have helped build multiple 8-9 figure startups across a range of industries.

UX/UI design

UX/UI Design

A senior designer will craft a professional, user-friendly interface that'll make you stand out.

A senior designer will craft a professional, user-friendly interface that'll make you stand out.

App development

Engineering

Whether it's a web app or mobile app, we'll assign senior engineers to handle all the setup and coding.

Whether it's a web app or mobile app, we'll assign senior engineers to handle all the setup and coding.

Solution architecture

We'll advise you on the right tech stack, hosting and integrations for your unique product requirements.

Product management

We'll document requirements, manage your backlog and plan feature releases to suit your rollout.

Professional testing

Our quality-assurance team will write scripts and thoroughly test your product's features.

Continuous improvement

Keep improving your product post-launch with continuous updates, fixes and new features.

Predictable pricing

We charge a fixed monthly fee for your team with no surprise bills. And we can scale as required.

Partner network

Working with us gives you access to our network of experts in branding, marketing and more.

TESTIMONIALS

A few words
from our clients.

Will Leeming

Arbolus

Reuben played a critical role in defining the product, its design, and the overall user experience we aimed to deliver – helping us navigate the complexities of turning a vision into a functional product.


I consider Reuben not just an essential part of our early success but also a trusted business partner whose advice I deeply value.

Geoff Gower

Favour The Brave

Designing a great looking website is one thing, creating successful digital products is another. It takes an understanding of market and business strategy, an appreciation of ergonomics and a flair for design.


Finding all three is difficult, finding all three in one person (who isn’t insufferable) is a miracle. But, they do exist and they are called Reuben.

Designing a great looking website is one thing, creating successful digital products is another. It takes an understanding of market and business strategy, an appreciation of ergonomics and a flair for design.


Finding all three is difficult, finding all three in one person (who isn’t insufferable) is a miracle. But, they do exist and they are called Reuben.

Phil Alexander

Crystal Palace F.C.

Reuben played a huge role in the digital transformation of the Club. He helped guide us to a digital infrastructure fit for purpose.


I cannot recommend Reuben highly enough in terms of his technical knowledge, his ability to understand our brief and to negotiate with vendors on our behalf.

Paul

Snugs

Reuben helped us realise our vision of creating an A.I. custom fitting app as an alternative to professional ear impressions.


First presented as a concept at CES and finally built and integrated with our e-commerce store for the direct consumer market.


It's been a game-changer in the hearing protection industry.

Liz Peck

Veygo Insurance

Reuben helped craft a more simple and clear front end customer experience (CX), simultaneously optimising the positioning of our multiple customer propositions, to enhance both customer understanding and conversion.


He is calm, knowledgeable and a trusted pair of hands, and his final recommendations exceeded expectations.

Alex Castle

Currencies Direct

Reuben was an enormous factor in the successful launch of the new Currencies Direct and Redpin websites.


The project had been stalled for months before Reuben’s involvement, but he came in and drove the project to completion - covering all aspects of the site design and build - alongside our in-house team.

Nathan Vingoe

AiScout

Reuben's ability to translate complex requirements into a plan of action and world-class product is second to none.


He brought his expertise and his team to the table and they help us realise our ambitious vision of creating the world's first AI-powered scouting solution.


Highly recommend.

OUR PROCESS

From Zero to One.
And Beyond.

ONE

ONE

ONE

Define it.

Define it.

We'll help you define features, flows, rules and document everything so it's clear.

We'll help you define features, flows, rules and document everything so it's clear.

TWO

TWO

TWO

Design it.

Design it.

We'll craft a custom UX/UI for your product so it's user-friendly, stands out and scales.

We'll craft a custom UX/UI for your product so it's user-friendly, stands out and scales.

THREE

THREE

THREE

Develop it.

Develop it.

We'll setup infrastructure, code the product, handle integration and test everything thoroughly.

We'll setup infrastructure, code the product, handle integration and test everything thoroughly.

FOUR

FOUR

FOUR

Deliver it.

Deliver it.

We'll manage your roadmap, backlog, and releases from day one to go-live and beyong.

We'll manage your roadmap, backlog, and releases from day one to go-live and beyond.

We'll manage your roadmap, backlog, and releases from day one to go-live and beyong.

AND

We won't stop there…

We won't stop there.

We'll help you onboard your first customers, update and adapt your product and create new features as we get insights and data.

We'll help you onboard your first customers, update and adapt your product and create new features as we get insights and data.

HEY THERE 👋🏻

I'm Reuben.
Founder of Sidenav.

I've spent over 20 years in digital working with household names and startups alike. I know what it takes to create world-class products – and what not to do.


A few years ago I realised there were loads of smart, driven founders with great ideas who simply didn't know how to design and build the products they envisioned.


Many of them tried the DIY route or hired freelancers on cheap platforms, only to be let down and waste money.


I established Sidenav to solve the issue of not having a technical co-founder and needing a solid product team (at a predictable cost) to take care of everything from UX to code to delivery.

PRICING

Get the product
team you need.

Concept.

Concept.

Define and design.

$10,000/mo

Strategy & Design by Reuben

Product planning

Design and prototyping

Tech stack and architecture

Switch to a full team when ready

TEAM: 2

TEAM: 2

TEAM: 2

Build.

Build.

Core product team.

$26,500/mo

Strategy & Design by Reuben

2 x Senior Engineers

1 x Senior Product Manager

1 x Senior Tester

Easily switch to scale up team

TEAM: 5

TEAM: 5

TEAM: 5

Scale.

Scale.

Scale-up product team.

$39,500/mo

Strategy & Design by Reuben

2 x Senior Engineers

2 x Mid Engineers

1 x Senior Product Manager

2 x Senior Testers

Easily expand team

TEAM: 8

TEAM: 8

TEAM: 8

FAQs

We know you've
got questions…

How does it work?

How does it work?

How does it work?

How does it work?

Do I need a full team from the start?

Do I need a full team from the start?

Do I need a full team from the start?

Do I need a full team from the start?

Can you work with our in-house team?

Can you work with our in-house team?

Can you work with our in-house team?

Can you work with our in-house team?

Can I scale down my team if required?

Can I scale down my team if required?

Can I scale down my team if required?

Can I scale down my team if required?

Do you offer discounts for longer engagements?

Do you offer discounts for longer engagements?

Do you offer discounts for longer engagements?

Do you offer discounts for longer engagements?

Do you bill in other currencies?

Do you bill in other currencies?

Do you bill in other currencies?

Do you bill in other currencies?

What does the monthly fee cover?

What does the monthly fee cover?

What does the monthly fee cover?

What does the monthly fee cover?

© Noegenesis Ltd. 2025 • All Rights Reserved

© Noegenesis Ltd. 2025 • All Rights Reserved

© Noegenesis Ltd. 2025 • All Rights Reserved

© Noegenesis Ltd. 2025 • All Rights Reserved